Saturday, August 4, 2012

“Hyundai India To Discontinue Accent?” plus 1 more Motorbeam

“Hyundai India To Discontinue Accent?” plus 1 more Motorbeam

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Hyundai India To Discontinue Accent?

Posted: 04 Aug 2012 08:57 AM PDT

Hyundai Accent, a car that lived for over 12 years now, is facing a slow death. First launched in 1999, Accent is perhaps a car that has survived for too long a time. Its timely launch in the market when there were hardly any competitors and the right price tag made it an instant hit. At that time, the only competitors were Maruti Suzuki Esteem and Daewoo Cielo in that segment. If people could afford to shell out more, then there were options like the Honda City, Ford Escort, Opel Astra and the Mitsubishi Lancer. Thus, Accent came in as a better option for those who were looking for something more at a lesser price. Hyundai had launched the Santro before Accent which got a great response from the customers. Accent was only the second car from Hyundai, a sedan that was a good option for people then who bought a sedan as a status symbol.

The brand Accent indeed has been strong to have survived for so many years. New cars came and went and Accent stood there with revamps taking place every now and then. Names like Ford Ikon and Chevrolet Optra did create some buzz but as the time passed, they too faded. Brands like Volkswagen, Skoda, Civic and Corolla made their mark and thus we had a good number of sedans entering India from Europe and Japan. Competition was stiffening but Accent still stood there holding its share and being the chosen one among the Indian customers. But like every product, Accent too had its own share of success and failure stories. It was in the year 2005, when maximum number of Accent units were sold in a year and the number stood at 30,000. But now, the number is just stooping down. 2011 saw just 11,000 units hitting the road.

The successor to Accent, Hyundai Verna, has stolen the market slowly. Accent which had been introduced several times with makeovers is hardly being considered for a facelift by the Korean automaker. A stoppage on cyclical facelifts will only adversely affect Accent. Perhaps, this will lead to death of the Accent very soon. This is an era where atleast 25-30 cars are launched in an year and major facelifts providing better technology and features is the surviving mantra for every car brand. Customers have a basket-full of choices now. There is the Swift DZire, Ford Fiesta and Mahindra Verito. Among so many options, Accent stands there being an oldest car and the one which might see a gradual death. Still, we will remember the car that was once the most desired sedan in India.

Source – Hindustan Times

Land Rover Working On Compact SUV

Posted: 04 Aug 2012 12:52 AM PDT

Range Rover Evoque India Launch

Tata Motors’ owned Land Rover is planing to launch a vehicle below the Range Rover Evoque, our sources have revealed to us. The British automaker is looking to compete against the BMW X1 and Audi Q3 with this compact SUV. The compact SUV project is still in its initial stages of design and the production version will be launched in 2015. Our sources inform us that Ratan Tata himself takes the final call on the styling and has already rejected 17 Concepts of this compact SUV. Land Rover is not only looking at taking market share away from BMW and Audi but is also looking at competing against Toyota, who has been very successful the world over in this segment.

The compact SUV will borrow styling cues from the Range Rover Evoque and will be slightly smaller in size. It will be powered with the same range of engines which power the current range of Land Rover vehicles. The Freelander’s 2.2-litre diesel engine is likely to be the most popular variant on sale, producing 190 PS of power and 420 Nm of torque. This compact SUV will be pivotal for Land Rover to enter developing markets (specially BRIC). Recently Tata Motors has revealed progress on starting a JLR plant in China and this new compact SUV could be manufactured there. The price of this compact SUV could be in the range of Rs. 25-30 lakhs in India, while globally it could start anywhere around £20,000.

Jaguar Land Rover is slowly and steadily making plans to enter other segments. The British automaker is planing a series of vehicles which will bring them big volumes by 2015. There is little doubt about Tata Motors’ strategy of offering numerous variants of its cars. Case in point is how the Manza was spawned from the Indigo, the Vista from the Indica, the Storme from the Safari, the Grande from the Sumo, etc. Ratan Tata believes that offering more models is the only way to survive in the highly competitive car industry.

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